Headless commerce, simply put, represents an ecommerce platform or solution that does not define a front-end layout or presentation. In other words, the front-end user experience is completely separate from the back-end. The back-end delivers the platform via a REST API that contains business logic, cloud based infrastructure and of course, the back-end data model.
So, why would I want to keep my order management, payment acquisition, and product information management systems completely separate from the presentation and interactive layers of the customer experience?
Simply put, implementing headless commerce can provide you with the following benefits:
Flexibility of front-end framework and design
Customization of personalized shopping experiences
Freedom for organizational growth
Easier Integrations and Updates
Increased speed to market and overall productivity
By decoupling the front-end from the back-end, a store owner no longer has to worry about hiring a full stack developer to implement a new field on a form, and can also easily update the layout of a page without having to worry about breaking their web store’s functionality. Over the long run, website changes are easier and will ultimately save the store owner time and money. We call this a win-win.
If you’re wondering how headless commerce can be a solution for you, contact Swarming Technology today. We’d be more than happy to have a conversation and start a project with you.