Graber Manufacturing Transforms with a Magento 2 Multi-Store Website

Graber Manufacturing Transforms with a Magento 2 Multi-Store Website

Swarming Technology transformed the way Graber Manufacturing conducts business by moving their current sites, and onto a multi-store Magento 2 platform. Prior to the re-platforming, customers were only allowed to request a quote for products. Now with the addition of full ecommerce functionality, customers can directly buy a majority of Graber’s products on the website, eliminating wait times customers previously experienced for a quote.

In addition to a brand-new responsive platform, Swarming Technology updated the color scheme, product imagery and corporate identity to enhance the Thomas-Steele and Madrax brands. To help customers shop for outdoor furnishings, we added inspirational galleries and the ability to browse by style or by industry in the navigation. Customers can also now quickly view the endless possibilities of custom outdoor furnishings and bike racks Graber can manufacture for them.

Reducing the amount of customer service calls and wait times to learn about products was also key in the transforming the way Graber Manufacturing conducts business. In order to accomplish this, we added more robust product information and the ability to see real product options and finishes to help customers envision their outdoor furnishings. We also implemented a chat feature that ties directly to a customer service representative for real-time assistance. Furthermore, we streamlined the ability for a customer to purchase both bike security solutions and site furnishings from each store while utilizing a common shopping cart and user account. This created a seamless experience between the two unique brands.

To ensure a positive user experience, we reorganized the vast amount of industry knowledge from Graber to make finding resourceful information easier. This included building content directly into the site, eliminating the need for downloading ad hoc documents. We also added a blog for customers to learn about maintenance and care of their products, view case studies, as well as explore leading industry tips for developing indoor and outdoor spaces.

Overall, we are thrilled to be a part of redefining the way consumers and businesses alike shop for outdoor site furnishings and bike security solutions. We hope you explore the new sites at and

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