One of the biggest drivers of online conversions is the ability to stay top-of-mind with your customers. While there are a bevy of marketing tools ecommerce sites use to market their business, many are either too costly to implement and maintain or too cumbersome to quickly deliver. With web push notifications, however, there are a number of robust and cost-effective tools that can be leveraged to provide merchants with a proactive way to keep in touch with their customers.
Example of how notification prompt appears.
Web push notifications are notifications that can be sent to a user via desktop and mobile web browsers. These are alert-style messages that slide in at the top or bottom right-hand corner of the desktop screen (depending on the operating system) or appear on a mobile device in a manner nearly identical to push notifications delivered from native apps. Web push notifications are delivered to a user’s desktop or mobile screen anytime they have their browser open, regardless of whether or not the user is on the website.
Example of Push Notification on a Mac desktop.
Whether you’re planning to launch a new product or service or promote an upcoming sale, web push notifications are a great way to share information with your customers. Studies have shown that push notifications are 3000% more effective at reaching customers than a standard email. Whereas email campaigns and newsletters require graphic design skills to create, web push notifications are incredibly simple to create and manage. They’re a simple, relevant, tailored marketing solution that helps drive more customers to your ecommerce site. If you’d like to learn more about getting push notifications set up, reach out to Swarming today!