How to Optimize Shopify Plus

Shopify Plus Optimization

Shopify Plus is an enterprise-level ecommerce platform trusted by businesses for its variety of features and add-on applications that make performance easy to optimize. Shopify Plus offers all of the same great features as Shopify but boasts additional design flexibility, customization, and exclusive apps for automation that create the ultimate user experience. To find out more about these additional features, check out our blog about the benefits of Shopify Plus here. When it comes to Shopify Plus optimization, the platform offers tools to specifically help enhance site speed and performance, themes, store conversions, and Google.

Optimize Site Speed and Performance

Shopify Plus is a platform built for site speed with additional tools and applications for the best site performance. These tools include Shopify Storefront Renderer, Shop Pay, Google Tag Manager and more. Shopify Storefront Renderer works to reduce storefront response time so customers stay on your site with fast load times. Shop Pay can ensure the sale will go through by increasing checkout time by 60% by storing customer data. Google Tag Manager is a widely used management solution that stores marketing tags that can be called instantly, which can improve the overall speed of your site. Shopify Plus can deliver high-speeds anywhere with global dual content delivery networks. In addition, the platform also has features such as automatic image conversion and SCSS.liquid minification to enhance site speed automatically. In a time when milliseconds in site speed can expand conversions, Shopify Plus is built for speed and offers a spectrum of tools to optimize performance.

Optimize Shopify Plus Theme

With Shopify Plus, you can choose from over 100 pre-built themes. Not only is this more than Shopify, but Shopify Plus also allows you to customize your checkout using checkout.liquid files. This creates additional branding and marketing opportunities during the checkout process. As themes are being built or modified, it is important to remember to balance performance with CSS. Sites that are bogged down with huge images and unloadable features are not ideal for user experience. Customers expect fast-loading web pages now more than ever. There are techniques you can use to optimize your Shopify Plus theme for better performance. One technique is to simplify and remove unnecessary features. You can do this by refactoring CSS, which will save on stylesheet size, be easier to maintain, and load more consistently. Another simplifying technique is to replace background images with CSS. This simple switch can keep your website branding looking fantastic while removing unnecessary load time. While we’re on the topic of images, image optimization is also a critical tool in reducing load time. In this day and age, customers won’t wait around for product images to load. Fewer images that are fully optimized can enhance the customer experience.

There are a variety of image optimization extensions and applications that integrate directly. One of the best image optimization applications is ImageOptim, which removes bloated metadata from images. Lazy image loading is a great technique to optimize Shopify themes that are very image heavy. Lazy image loading reduces initial site speed load by only loading the images when they will be visible to viewers. There are LazyLoad JQuery plugins that can integrate lazy image loading into your theme. Since Shopify themes tend to be very image heavy, making the extra effort to optimize images and CSS will significantly optimize your Shopify theme.

Optimize Shopify Store Conversions

There are many tools at your disposal to help increase conversions on Shopify Plus. The first step to increasing conversions is to understand the strengths and weaknesses of your ecommerce website through analytics. Shopify Plus has a built-in dashboard that can provide valuable insights. After analyzing your website traffic, you should take steps to optimize pages with the highest bounce rates. Identify your pages with the lowest bounce rates to see what is working well. To create demand for your products, optimize product descriptions, images, and features. Custom development can aid in optimizing your website through custom-built features to highlight your products. Other aspects of your website that can add significant value to customers are an “About Us” page, product reviews, product specifications, filtered search options, and simplified checkout. These features give customers the confidence to purchase from your website. If you love Shopify’s POS system, then you will love the Shopify Plus-version, Shopify POS Pro. This tool can be used at every location in your organization and syncs brick and mortar sales with your ecommerce for easy management and organization. Shopify Plus also has abandoned cart features that can aid in bringing back lost sales. Establishing a loyalty program can also work to increase conversions through incentivizing customer spending and triggering repeat purchases. Having a well-rounded website with features that increase user experience and are optimized for easy use and confident purchasing leads to more conversions.

Implement Google Optimize on Your Shopify Website

Shopify Plus offers many tools to allow for seamless integration and management of Google services. For example, Shopify Plus has a custom report builder that can track sales from Google Ad referrals. This can aid your marketing efforts and provide information on which ads have the best conversion rate. Advanced customer reporting can also be paired with any Google business tools to analyze which customers are most at risk and which are loyal. Increasing your understanding of customer habits through this advanced Shopify Plus reporting can help you produce more effective marketing materials. While Shopify Plus has an outstanding analytics dashboard, it can be helpful to integrate it with Google for additional insights. Google Optimize is a free tool that can provide insight into your website, such as what your customers want to see. Google Optimize can run a variety of testing including A/B testing, multivariate testing, split URL testing, multi-page testing and personalization. There is even a paid version of Google Optimize, called Optimize 360 that offers even more dynamic testing. These tests allow you to determine exactly what customers want to see from your business.

For full optimization of your Shopify Plus website, a custom Shopify development agency can provide the best solutions for your business. Optimizing images, themes, and developing features to showcase your products can increase conversions significantly. Reach out to the Shopify experts at Swarming today for more information about optimizing your ecommerce website.

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