2021 Holiday Ecommerce Predictions

As the 2021 holiday season approaches, retail merchants are preparing for another year of increased online sales.  Growth in online revenue has been a dominant trend among B2C businesses over the past five Christmas seasons, with e-commerce sales accounting for a larger percentage of total holiday shopping revenue each year since 2016.  This is particularly true during the five-day sales period between Thanksgiving and Cyber Monday now commonly referred to as the Cyber 5.  Early projections show that Cyber 5 shopping will continue to rise in 2021, with an estimated 57% of U.S holiday shoppers expected to make online purchases over the extended Thanksgiving Weekend.

The e-commerce industry continues to have a staggering effect on holiday shopping trends.  Here are some compelling statistics on the transformation of holiday retail shopping in the United States:

2020 U.S. Statistics

  • Online shopping accounted for more than $185 billion in holiday retail sales
  • Online sales made up 17.5% of all holiday retail sales
  • Online sales posted a 32.5% year-over-year revenue increase over 2019, a number likely inflated due to the COVID-19 pandemic
  • Cyber Monday was the biggest online shopping day in U.S. history with a reported $10.8 billion in sales
  • Cyber Monday had the highest ecommerce conversion rate of any holiday shopping day, regardless of the device used for shopping

2021 U.S. Projections

  • Online shopping is expected to account for more than $200 billion in holiday retail sales
  • Online sales are predicted to make up 18.9% of holiday retail sales
  • Online sales are forecasted to increase by 11.3% over 2020 sales figures
  • Cyber Monday sales are projected over $12.12 billion, which would make it the new biggest online shopping day in U.S. history 
  • 28% of holiday shoppers plan to use social media to search for or purchase products

*Statistics provided by statista.com

If you are ready to optimize your ecommerce website for the holiday season, reach out to Swarming Technology.

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